Where is your list of customers and prospects?

Most of you understand the value of building a list of customer contact details. However fewer of you understand that suppliers, PR and prospects are equally important. To do this effectively you need to have a customer database to manage and segment these lists so you can use this information effectively.

Today if you are a small business there are a number of resources to manage your lists effectively at a low cost. Zoho is a great example. There  CRM is free for 1 user and will give you an immediate database resource that you can leverage for email campaigns, forecasting and so much more.

Loopfuse is another great resource as a marketing automation tool that is free for up to 500 contacts. Perfect to track and create marketing campaigns.

 

 

 

 

Posted in: Business marketing, CRM and lead generation, Marketing Strategy, Small Business Marketing

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