Online Marketing Success Story

 

From showroom floor to Online Store


 

 

 

Working together to build a online marketing strategy

Entanglements is a metal art  company that services landscape architects, architects designers and the home renovator market. Their awesome metal screens, fire pits, sculptures, water features and more have created a real buzz at the Melbourne Flower show and on the Renavotors TV program. Owners Helen and Ian Neyland  had been growing but understood that they needed to plan more strategically to really reach their business goals and they had to embrace this new online marketing world.

 


Challenge

Use online marketing tools including social media to reach a larger audience

Segment their marketing to communicate more effectively

Have planned approach to marketing rather than just an opportunistic approach

 

Solution

We conducted some market research to determine the real value offering and what potential new products or services customers were looking for including how they wanted to be communicated with.

We built a new website based on a content management system that allowed for articles, blogs email and SEO to all be integrated in one easy to manage back end system.

We now have better lead capture forms to automate some of our requests and provide more customer information up-front.

                    Results

                    The website is attracting more customers (from 3 to 6000 views in the first 6 months)

and we are capturing more leads. We have increased their prospect list from 1 to 4000.

The online store is active has done over $30K in business in the first 12 months.

The development of a Facebook Strategy has enabled us another  to communicate with prospects and customers and our list is steadily growing from 38 to 308

We have also built a list of trades and architects via special promotions we have run and attracted TV sponsorships showcasing our stock including The Block and The Renovators. Our marketing program is growing each year as the Entanglements brand gains more recognition for custom design metal work with a difference.

 

 

 

Deliverables: New website, Facebook Page, PR schedule, email promotions and gift cards

 

 

 

 

 

 

 

 

 

 

 

 

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