Category Archives: Small Business Marketing

How many logo versions have you got floating around?

manage-files-v21

Brand Asset Management might be a new term for some of you but it basically means managing the branding elements like, logos, fonts, images, icons, templates and other marketing materials so the right file can…

Posted in: Also posted in Branding, customer centric marketing |

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Short URL: http://wp.me/p2FXO1-W3

Are your customers smiles guaranteed?

smiles guaranteed

Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They have really spent some time boiling down there mission as an…

Posted in: Also posted in customer centric marketing, Customer experience, Customer Insight, Service Marketing |

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Cookie cutter marketing just doesn’t cut it.

Customer Action

“The typical marketing campaign approach is to pick a customer segment, pick a product you think these customers might like, and then cross your fingers that a tiny percentage of these customers might respond. There’s a better way.”1 Today there are predictive analytics…

Posted in: Also posted in CRM and lead generation, customer centric marketing, Customer Insight, Marketing Strategy, Online Marketing |

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Short URL: http://wp.me/p2FXO1-Uz

Are you marketing online without a marketing strategy?

Strategy

According to Smartinsights.com a lot of  businesses are marketing online without a clear strategy. Is this you? Are you dabbling in social media, tweaking your website and trying to do an e-newsletter but they are…

Posted in: Also posted in Content Marketing, customer centric marketing, Marketing Strategy, Online Marketing |

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Short URL: http://wp.me/p2FXO1-TX

Why do your customers choose you?

Tilt

Why your customers by from you and not your competitors is a key strategic marketing question that is harder to answer than ever before.The  competitive landscape has changed and commoditisation of products and services has…

Posted in: Also posted in customer centric marketing, Customer experience, Customer Insight, Marketing Strategy, Thoughtleadership and Content Marketing, Value Proposition |

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Short URL: http://wp.me/p2FXO1-SR

Kick start your business 2014

bad marketing

Is your business sucking the life out of you? What are your goals for 2014 as a small business owner? There is something about the comfort of an old t-shirt as p.js or a nice…

Posted in: Also posted in Business marketing, customer centric marketing, Customer experience, Customer Insight, Service Marketing |

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Short URL: http://wp.me/p2FXO1-SN

The Future of Marketing

Future of marketing

I was asked the other day to explain the role of a marketing manager. It is a good question because it has changed so much over the past few years. I love this Gartner map…

Posted in: Also posted in Business marketing, customer centric marketing, Marketing Technology, Marketing Tools |

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Big data allows us to take create new insights and connections that were not possible even five years ago.

big data

All of the information that the human race has created from the start of time till 2003 is 5x a-bytes now every 2 days we are creating 5 X a-bytes. Every day the average person…

Posted in: Also posted in Business marketing, Content Marketing, customer centric marketing, Customer experience, Marketing Automated Technology |

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Short URL: http://wp.me/p2FXO1-PQ

Does your business have an intimacy problem?

relationships

As the bigger your business becomes, does it become more removed from your customers? Do you talk to your customers?  I don’t mean just a one night stand. Doing the odd tweet, blog post or…

Posted in: Also posted in Business marketing, customer centric marketing, Customer experience, Customer Insight |

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Short URL: http://wp.me/p2FXO1-Pq

How to create a competitive advantage?

apple

What else can you do to stand out from the crowd? Collaborate. Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open…

Posted in: Also posted in Branding, Business marketing, customer centric marketing, Marketing Strategy, Marketing Technology, Service Marketing, Value Proposition |

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Short URL: http://wp.me/p2FXO1-P8