manage-files-v21

How many logo versions have you got floating around?

Brand Asset Management might be a new term for some of you but it basically means managing the branding elements like, logos, fonts, images, icons, templates and other marketing materials so the right file can…

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smiles guaranteed

Are your customers smiles guaranteed?

Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They have really spent some time boiling down there mission as an…

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Customer Action

Cookie cutter marketing just doesn’t cut it.

“The typical marketing campaign approach is to pick a customer segment, pick a product you think these customers might like, and then cross your fingers that a tiny percentage of these customers might respond. There’s a better way.”1 Today there are predictive analytics…

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